The price is the one thing that companies always leave unanswered.
It’s a great thing that General Mills is taking action to eliminate artificial food colouring and they’re not the only company doing this. Due to other companies changing their formulas, General Mills was pressured to start changing their own cereals such as Lucky Charms.
According to various sources, different colours prove a challenge to these companies because they have to come up with natural alternatives. I’m sure they’ll get over it as they have a bunch of food scientists working on it. That is what they claim so I’m guessing there’ll be some change in a year or so.
General Mills also stated that most, if not all cereals made by them will have natural colouring by the end of 2017. To me, that still sounds far away.
If we want a healthy alternative, we want it NOW. The funny part is that they haven’t disclosed any information on how it will impact prices. But I am certain that it will be more expensive than the cereals we have in our supermarkets.
At the end of the day, consumers influenced corporations which led to a change and it was a good thing. On the other hand, General Mills continue to put insane amounts of sugars in cereals because there are no regulations.
In my opinion, I would rather have companies focus on reducing sugar and sodium from their cereal before tackling issues such as artificial colouring.
What is your opinion on this issue? Let me know in the comments.
Adolescentia 
I agree that we eat way too many unnecessary chemical additives if we choose processed foods. Say no to junk food! My vote is for old fashioned oatmeal – always delicious, no yucky chemicals. Win!
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Yes, if only children were like adults. Parents need to be a good role model for their children.
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I think sugar is the biggest problem too – but wish companies would just make food that tasted good without having to choke it with sugar OR sweetners. The question I want to know is whether children WOULD prefer sugary foods if their parents didn’t train them to like it all from a very early age. I don’t think they would, if it wasn’t in all the baby milk, baby food, “treats” etc as they take their first food discovery adventures.
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Argh I meant to spell that “sweeteners,” oops!
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Natural sweets such as fruits would take over if that happened. Parenting is such a hard thing in the first place that companies would need to do everything to help but unfortunately, their bottom line is to make profits. But interesting insight, it could work.
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