The price is the one thing that companies always leave unanswered.
It’s a great thing that General Mills is taking action to eliminate artificial food colouring and they’re not the only company doing this. Due to other companies changing their formulas, General Mills was pressured to start changing their own cereals such as Lucky Charms.
According to various sources, different colours prove a challenge to these companies because they have to come up with natural alternatives. I’m sure they’ll get over it as they have a bunch of food scientists working on it. That is what they claim so I’m guessing there’ll be some change in a year or so.
General Mills also stated that most, if not all cereals made by them will have natural colouring by the end of 2017. To me, that still sounds far away.
If we want a healthy alternative, we want it NOW. The funny part is that they haven’t disclosed any information on how it will impact prices. But I am certain that it will be more expensive than the cereals we have in our supermarkets.
At the end of the day, consumers influenced corporations which led to a change and it was a good thing. On the other hand, General Mills continue to put insane amounts of sugars in cereals because there are no regulations.
In my opinion, I would rather have companies focus on reducing sugar and sodium from their cereal before tackling issues such as artificial colouring.
What is your opinion on this issue? Let me know in the comments.